Sunday, 10 May 2026

The Deep Feed

On the mechanics of survival, from corporate governance to the invention of the wheel

43 min read · 4 pieces
In this issue
01 The Gravity of Success 12 min
02 The Virtue of Re-inventing the Wheel 5 min
03 The Latency of Accuracy 6 min
04 New Suns in an Old Sky 8 min
Editor's Letter

Tonight, we examine the structures that prevent decay. Whether it is a company losing its soul to shareholders, an engineer wasting time on idle study, or a protocol sacrificing accuracy for speed, the theme is the same: how we protect what matters when the pressure builds.

01 Lenny's Newsletter

The Gravity of Success

Why most companies eventually trade their mission for mediocrity

By Eric Ries · 12 min read
Editor's note: A hard look at why even the best-founded companies succumb to institutional rot.

Success is a trap. For most founders, the goal is to build something that lasts, yet the very act of succeeding creates a new set of pressures that actively work against the original mission. This is what Eric Ries calls financial gravity. Once a company reaches a certain scale, the primary objective often shifts from solving a problem or fulfilling a purpose to satisfying the quarterly demands of investors and the stability requirements of a large workforce. This shift is not a sudden event but a slow, predictable slide into mediocrity. The original spark that ignited the company is replaced by a desire to protect the current state, leading to a culture of risk aversion and bureaucratic bloat.

The Governance Gap

The statistics are grim. Roughly 80% of venture-backed founders are forced out within three years of their company going public. This happens because the governance structures designed to manage growth are rarely the same ones designed to protect a mission. When a company goes public, the fiduciary duty to shareholders often clashes with the founder's original vision. If the mission requires long-term thinking or unconventional methods that might hurt short-term margins, the board will almost always side with the margins. Without specific legal protections, the company becomes a vessel for capital rather than a vehicle for an idea.

Success won’t protect you—it instead makes you a bigger target.

To combat this, a new breed of company is emerging, using specific legal and structural tools to insulate themselves from the whims of the market. Look at Anthropic or Costco. These organisations do not just hope to stay true to their values; they bake those values into their legal DNA. By using structures like Public Benefit Corporations, they change the rules of the game. They create a legal mandate that allows them to prioritise their mission even when it conflicts with immediate profit maximisation. This isn't about being 'nice'; it is about survival in an era where mission-driven companies can move faster and more decisively than those bogged down by conflicting interests.

Building an Incorruptible Structure

Building a company that withstands any era requires more than just a good product. It requires an understanding of how power and money move through an organisation. You must decide early on how much control you are willing to trade for capital. If you want to remain the architect of your vision, you cannot rely on the standard venture capital playbook. You need to implement governance that survives the transition from a scrappy startup to a global entity. This might mean dual-class share structures, specific board compositions, or legal filings that take only a few pages but change the entire trajectory of the business.

Strategies for Mission Protection
  • Adopt Public Benefit Corporation status early.
  • Design board structures that prioritise long-term mission over short-term gains.
  • Recognise that scale increases the pressure to compromise.
  • Use legal filings to define what the company is actually for.

Ultimately, the goal is to build something that is not just profitable, but resilient. A company that can survive the transition to public markets without losing its soul is a rarity. Most will fail this test. They will become the very things they sought to disrupt: large, slow, and ultimately uninspired. The founders who succeed are those who treat governance as a core product feature, not an afterthought of the legal department.

Key Takeaway

Governance is the only way to prevent success from destroying your original mission.

02 Simon Willison

The Virtue of Re-inventing the Wheel

Why deep understanding requires manual struggle

By Andrew Quinn · 5 min read
Editor's note: A defense of the 'inefficient' process of building things from scratch.

There is a pervasive sense of guilt in modern technical work. We are surrounded by tools that are faster, better, and more efficient than anything we could build ourselves. If you are writing a custom script to parse a file when a standard Unix utility like `awk` could do it in one line, you feel like a failure. You feel like you are wasting time. This guilt stems from a misunderising of what it means to be a practitioner. We often mistake the use of tools for the mastery of a craft. But there is a fundamental difference between using a tool and understanding the problem the tool solves.

The Trap of Idle Study

The trap is believing that you should only build what is not already built. This leads to a state of perpetual, shallow study. You spend your time reading documentation and watching tutorials, trying to find the 'perfect' implementation that someone else has already perfected. But this is a form of procrastination. It feels like work, but it doesn't push you toward the frontier. You are simply standing on the shoulders of others without ever learning how to balance. True progress requires the friction of implementation.

You need to reinvent a couple of wheels to get to the edge of what we know about wheel-making.

Andrew Quinn argues that the goal is not to reinvent a thousand wheels, but to reinvent a few. By building a search-and-replace tool from scratch, or by implementing a basic database engine, you encounter the specific, messy problems that the creators of the 'standard' tools had to solve. You learn why certain trade-offs were made. You see where the existing tools fail. This direct engagement with the mechanics of a problem propels you toward the true frontier much faster than any amount of reading ever could. The struggle is not a waste of time; it is the engine of expertise.

The Rule of Reinvention
  • Don't reinvent everything; it's a waste of energy.
  • Reinvent 4 or 5 core components in your domain to gain true depth.
  • Use the act of building to ask directed questions.
  • Prioritise implementation over idle study.

In highly developed fields like mathematics or computer science, this might mean reinventing twenty or thirty fundamental concepts. But the principle remains: you cannot understand the edge of a field if you have never fought your way to it. The tools we use are meant to be foundations, not ceilings. When you build your own version of a tool, you aren't just making a copy; you are building the intuition required to use the next generation of tools more effectively.

Key Takeaway

Directly solving a problem from scratch provides more insight than any amount of studying existing solutions.

03 Simon Willison

The Latency of Accuracy

Why real-time protocols are failing the AI era

By Luke Curley · 6 min read
Editor's note: A critique of how current networking standards prioritise speed over substance.

We have built a digital world that prizes speed above almost everything else. Nowhere is this more evident than in WebRTC, the protocol that powers our real-time video and audio calls. WebRTC is designed with a single, uncompromising goal: keep latency low. To achieve this, it is programmed to be aggressive. If the network gets congested, the protocol doesn't wait for the missing data to arrive; it simply drops the packets. It would rather give you a distorted, garbled audio stream than a five-hundred-millisecond delay. In the world of voice calls, we have accepted that 'broken' is better than 'slow'.

The AI Mismatch

This design philosophy is running headlong into the reality of Large Language Models (LLMs). When you interact with a voice-based AI, you aren't just listening to a person; you are waiting for a complex reasoning process to complete. The value of the interaction lies in the accuracy and depth of the response. If the network drops a packet during an AI's response, you don't just get a momentary glitch in audio; you get a garbage response. A broken sentence from an AI can render the entire computation useless. In this context, the 'real-time' priority of WebRTC is actually a liability.

I would much rather wait an extra 200ms for my slow/expensive prompt to be accurate.

As Luke Curley points out, users are willing to trade a small amount of latency for a massive increase in quality. We are paying for the intelligence, not just the speed. If a prompt takes an extra fraction of a second to arrive but results in a coherent, helpful answer, that is a successful transaction. WebRTC, however, is hard-coded to prevent this. It is built on the assumption that retransmitting data is a failure. For the next generation of AI-driven interfaces, we need protocols that understand the difference between a human stutter and a computational error.

The technical difficulty of changing this is significant. Major platforms like Discord have attempted to work around these limitations, but the protocol itself is fundamentally built for 'real-time or else'. As we move toward more sophisticated agentic interfaces, the industry will need to develop new ways to handle data delivery—ways that treat accuracy as a first-class citizen alongside latency. We need a protocol that knows when to wait.

Key Takeaway

Current networking protocols prioritise speed at the expense of the accuracy required for meaningful AI interaction.

04 The Marginalian

New Suns in an Old Sky

The visionary science of imagining the impossible

By Maria Popova · 8 min read
Editor's note: A reflection on the intersection of early scientific speculation and modern art.

In the late 17th century, the universe was a much smaller, more terrifying place. The concept of gravity was fresh, the idea of a galaxy was distant, and the sun was still a relatively new centre for our solar system. It was into this era of profound uncertainty that Christiaan Huygens released *Cosmotheoros*. It was a daring, speculative work that moved beyond theology to ask a scientific question: is there life on other worlds? It was the first treatise of its kind, and it acted as a shockwave through both the scientific and artistic communities.

The Spark of Astrobiology

Huygens's work did more than just speculate; it provided a framework for imagining the 'plurality of worlds'. It influenced poets like Percy Bysshe Shelley and laid the conceptual groundwork for what we now call astrobiology. The question was no longer just 'where is life?' but 'what is life?' By stripping away the religious certainty of the era, Huygens allowed the human mind to wander into the void and construct possibilities. He turned the heavens from a divine ceiling into a biological frontier.

There is nothing new under the sun, but there are new suns.

Three centuries later, Chilean artist Alejandra Acosta has breathed new life into these old conjectures. Her illustrations for a new edition of *Cosmotheoros* do not merely depict Huygens's ideas; they inhabit them. Using intricate embroidery, Acosta creates life-forms that feel both alien and strangely familiar. They possess a quality that sits between the surrealism of Jorge Luis Borges and the mythic creatures of Indian folklore. Her work captures the specific tension of early scientific speculation: the attempt to use logic to map the territory of the unknown.

Acosta's art serves as a bridge between the rigid observations of the 1600s and the boundless imagination required to contemplate the cosmos. Her choice of medium—embroidery—is particularly apt. It is a slow, meticulous process of construction, much like the scientific method itself. Each stitch is a piece of data, building toward a larger, more complex whole. It reflects the way we attempt to stitch together our understanding of a universe that is, by its very nature, fragmented and vast.

Themes in Cosmotheoros
  • The transition from theological to scientific speculation.
  • The biological possibility of extraterrestrial life.
  • The role of imagination in scientific progress.
  • The intersection of visual art and cosmic theory.

Ultimately, the legacy of *Cosmotheoros* is not found in its scientific accuracy—many of its conjectures were wrong—but in its courage. It was an act of intellectual bravery to look at the stars and see not just lights, but potential homes. Acosta's work reminds us that even as our scientific models become more precise, we still need the capacity for wonder to drive us forward into the dark.

Key Takeaway

Scientific progress requires the courage to imagine possibilities that current data cannot yet prove.

Endnote
Tonight's pieces, though seemingly disparate, share a common thread: the struggle against entropy. We see it in the corporate world, where success threatens to erode the very mission that created it. We see it in the technical world, where the drive for speed threatens to erode the accuracy of our communication and the depth of our understanding. Even in the realm of science and art, we see the struggle to build structures—whether legal, mathematical, or visual—that can hold the weight of the unknown. To build something that lasts, whether it is a company, a skill, or a theory, requires more than just initial effort. It requires a continuous, deliberate defense of the core principles that make the endeavour worth undertaking in the first place.
What is the one core principle in your work that you are currently allowing to be eroded by the pressure of efficiency?
The Deep Feed · A nightly magazine · Sunday, 10 May 2026